Skip to content
Media release

Investors seeking cash returns flood into primary sector.

Rural investment specialist, MyFarm has seen a dramatic increase in kiwi investors looking for exposure to the primary sector and regular cash returns.

MyFarm head of sales, Grant Payton says rapidly building demand for horticultural investments has seen MyFarm raise $102 million of investor equity since April this year. That is double the average annual investor equity it raised between 2016 and 2018 ($46million).

MyFarm, which was established in 1990, began offering exposure to horticultural assets in 2015. It partners with experienced operators in key sectors to put together investments in vineyards, apples, kiwifruit, hops, manuka honey, cherries and commercial property. Most proposals are structured with a lease model which provides the investors a regular return through rental payments.

The 11 MyFarm syndicates established between April and November this year included six kiwifruit orchards, two vineyards, two commercial properties, a Manuka plantation and a hop garden development. Of the total 824 transactions, 70% were by repeat investors at an average investment of $124,000.

MyFarm head of sales Grant Payton says MyFarm's most recent gold kiwifruit orchard investment, Otamarakau a 13.3 hectare, $18.45 million Bay of Plenty orchard was fully subscribed within four days.

"The record low interest rate environment is one of the key factors for investors decision to diversify into horticulture. I think there is also much wider recognition now amongst the investing community that our primary sector is performing really well in a Covid-19 world and can deliver regular, steady returns."

In the 2019/2020 financial years MyFarm investments generated an average annual cash return to investors of 8% p.a.

Payton says investors are not just motivated by the returns. Many are attracted to the environmental or social aspect of the offers. In September investors were quick to take up the offer to purchase a $17.10 million vineyard worker accommodation facility that houses 356 RSE workers. The income these workers earn in the Marlborough vineyard sector is estimated to benefit 10,000 family members back in the Pacific Islands.

"We had a number of our investors say it made them feel good to be indirectly supporting these hard-working people who provide such a crucial service to NZ horticulture. They like the fact that through our investments they are contributing to successful, productive New Zealand businesses that will drive our economic prosperity."

Latest news & research

All News
Lower Rates, Higher Potential: The Rural Opportunity in 2026
26.01.2026

Lower Rates, Higher Potential: The Rural Opportunity in 2026

There are a range of investment opportunities available, each with their own set of risks and returns. Over the years, we have seen high investor interest in rural commercial property investments, particularly from investors looking for regular income.

As for all investments, returns from property can fluctuate over time as interest rates, market forces and other factors interact. In this article, we will discuss this investment cycle, what we have learnt from investing in this sector, and why MyFarm sees 2026 as an opportune time to consider an investment in rural commercial property.
Market Insights
Commercial Property 101: What Every Farmer Should Know
08.12.2025

Commercial Property 101: What Every Farmer Should Know

For many New Zealand farmers, the rhythm of income is dictated by the land – weather, commodity prices, and global demand all play their part. This means, as the agricultural sector continues to face future volatility, more farmers are looking beyond the paddock for ways to stabilise and diversify their financial returns. One avenue that’s gaining traction as interest rates fall is commercial property investment. But what does it really involve, and how can farmers make sense of the jargon and risks to make informed decisions?
Market Insights
Investment Diversification for Farmers - why act now?
24.11.2025

Investment Diversification for Farmers - why act now?

New Zealand farmers are no strangers to risk, with every season bringing its own set of challenges: milk payout swings, weather extremes, rising input costs, and regulatory changes, just to name a few. For decades, the strategy has been simple: own more land, milk more cows or run more cattle, and ride out the cycles. However, in the current climate, depending exclusively on dairy or sheep and beef farming leaves families vulnerable to broad, industry-wide risks that remain outside the control of even the most skilled producers.
Market Insights

Register your interest

Fill in your details and we’ll let you know about upcoming investment offers.

We will only use your contact details to provide information that you have requested. View our privacy policy here

Talk with one of our team:

Can I invest?

Subscribe for updates

Be informed about what’s happening in our primary sector.

Click the subscribe button below to receive the latest news and research, including sector and market updates from a local and global perspective.

We will only use your contact details to provide information you have requested. View our Privacy Policy

Investment Guide

Submit your details below to view a copy of our latest Investment Guide.

We will only use your contact details to provide information you have requested. View our Privacy Policy